Newsletter & Automation Plugin – Noptin

Description

Noptin is a fast, lightweight newsletter and email marketing plugin for WordPress.
★★★★★

It helps you collect subscribers, grow your newsletter audience, and send newsletters and notifications directly from your website, without relying on expensive third-party email services.

Noptin is designed for performance, privacy, and simplicity. It runs entirely on your own WordPress site, is GDPR-friendly by default, and does not limit the number of subscribers you can collect.

With Noptin, users can subscribe to your newsletter using subscription forms, popups, widgets, or checkout forms. You can then send them email newsletters, automatic new post notifications, and keep subscribers engaged.

Noptin works with WooCommerce out of the box to help you automate your WooCommerce powered store. It is also multisite compatible.

Collect subscribers and grow your newsletter

Noptin helps you turn visitors into subscribers by making it easy to subscribe from anywhere on your site.

You can:

All subscribers are managed directly in your WordPress dashboard, though you can use an addon to connect an external email service such as Mailchimp and send subscribers there.

Send newsletters and notifications from WordPress

Once users subscribe, you can send them newsletters, SMS notifications, Slack or telegram messages, automated emails and new post notifications.

With Noptin, you can send:

The best part is that you are able to do all this without leaving your WordPress dashboard. If you are worried about email deliverability, you can install any SMTP plugin of your choice and Noptin will automatically use it to send your newsletters. No configuration needed!

Automated newsletter notifications

Noptin makes it easy to send email notifications to subscribers whenever you publish new content.

Each time you publish a post, Noptin can automatically notify subscribers by email. These notifications help bring subscribers back to your website and increase repeat traffic.

You can control which subscribers receive notifications using categories, tags, custom fields, or automation rules.

Getting Email Subscribers

If you’re migrating from another newsletter service or plugin, start by importing your existing newsletter subscribers into Noptin.

To collect new subscribers, you can let users subscribe by adding a newsletter subscription checkbox to your:

You can also create custom newsletter subscription forms using Noptin’s built-in editor.

Built for speed and scalability

Noptin is optimized to handle thousands of subscribers without slowing down your website.

It does not load heavy external scripts and is designed to scale as your newsletter and subscriber list grows.

It’s built by marketers. As a result, we put most of our focus on optimizing for speed and the conversion rate. We offer several conversion rate optimization techniques out of the box.

For example, you can easily offer content upgrades and lead magnets with your email opt-in forms to gain more newsletter subscribers.

Increase your website traffic

Studies suggest that repeat website visitors are more likely to convert than first-time visitors. That is why Noptin makes it easy to notify your email subscribers every time you publish a new blog post.

This increases your website traffic as your newsletter subscribers login to read your new content.

Let users sign up for your newsletter using any of the following email opt-in form types:-

Seamless Integrations

Noptin plays nicely with the tools you already use:

  • Form Builders: Gravity Forms, Contact Form 7 (CF7), WPForms, Ninja Forms, Everest Forms, Fluent Forms, Forminator, Formidable Forms, HappyForms, JetFormBuilder, MetForm, weForms, WordPress registration forms, WordPress comment forms, WSForm, Convert Pro.
  • Page Builders: Elementor, Divi, Beaver Builder, Bricks Builder.
  • E-Commerce: WooCommerce, Easy Digital Downloads (EDD).
  • Membership: MemberPress, Simple Membership, Paid Memberships Pro (PMPro), SureMembers, WP eMember.
  • Others: Advanced Ads, ACF, Pods, Akismet, GeoDirectory, Toolset Types, Modern Events Calendar, The Events Calendar, myCRED, WPLoyalty, Polylang, WPML, WP Job Manager (WPJM), WP Job Openings, WP Recipe Maker.

Use Noptin standalone or connect external services

Noptin works as a complete self-hosted newsletter solution.

If you want, you can also connect subscribers to external email services using optional addons. Supported services include ActiveCampaign, Activetrail, Agile CRM, Attio, AWeber, Birdsend, Brevo (Sendinblue), Campaign Monitor, Constant Contact, ConvertKit, Customerly, Drip, EmailOctopus, GetResponse, Gist, Google Sheets, HubSpot, iContact, Keap/Infusionsoft, Klaviyo, Mailchimp, MailerLite, Mailjet, Moosend, Ontraport, Ortto, Pipedrive, Quentn, Salesflare, Salesforce, SendFox, Sendgrid, Sendlane, SendPulse, Sendy, Slack, Smaily, Telegram, Twilio, VerticalResponse, Webhooks, Zoho Campaigns, Zoho CRM, and many more.

Screenshots

  • Noptin overview page
  • Newsletter optin forms overview page
  • Setting up a new automated email
  • Visual newsletter editor.
  • Raw HTML newsletter editor.
  • Classic newsletter editor.
  • Sample newsletter subscription form
  • Sample newsletter subscription sliding form
  • Sample newsletter subscription popup form
  • Automatically send new post notifications to your customers when you publish new posts.
  • Viewing a single newsletter subscriber
  • State of the art newsletter subscription form editor
  • Plain text newsletter editor.
  • Select recipients for an email.
  • Viewing a list of all subscribers.

Blocks

This plugin provides 2 blocks.

  • Create Newsletter Form Create and display a newsletter subscription form
  • Newsletter Form Displays a pre-built newsletter form

Installation

  • Go to WordPress Dashboard.
  • Navigate to Plugins Add New.
  • Search form “Noptin
  • Find the plugin and click on the Install Now button
  • After installation, click on Activate Plugin link to activate the plugin.

FAQ

Can users subscribe to my newsletter in multiple ways?

Yes. Users can subscribe using newsletter subscription forms, widgets, popups, checkout pages, contact forms, registration forms, and comment forms.

Can I send newsletters to all subscribers?

Yes. You can send newsletters to all subscribers or only selected subscribers, filtered by their tags and custom fields.

Does Noptin support automatic notifications?

Yes. Noptin can automatically send notifications to subscribers when new posts are published.

Is Noptin a free newsletter plugin?

Yes. Noptin lets you collect unlimited subscribers and send newsletters without subscriber limits. You can, however, upgrade to a premium license to access more integrations and features.

Can I connect to my email service provider?

Yes. We have addons for Mailchimp, ConvertKit, Campaign Monitor, ActiveCampaign, AWeber, Constant Contact, GetResponse, HubSpot, Klaviyo, Sendgrid, Sendlane, Sendy and many more.

Will Noptin work with my theme?

Yeah. Your newsletter subscription forms will take your theme’s default styling.

Is Noptin a free Mailchimp alternative?

Yes. Noptin is a self-hosted alternative to Mailchimp. It allows you to send newsletters directly from WordPress without paying for subscriber limits. You can use Noptin on it’s own or connect it to Mailchimp and get the best of both worlds.

Will Noptin slow down my website?

No. Noptin is designed to be lightweight and fast, even with many subscribers. It uses your database efficiently and does not load heavy external scripts like hosted email platforms do.

Can I import subscribers from other tools?

Yes. You can easily import CSV files of subscribers from Mailchimp, AWeber, ConvertKit, Mailpoet, or any other email marketing tool.

How does Noptin handle email sending?

Noptin uses the standard WordPress wp_mail function. For the best deliverability, we recommend pairing it with a free SMTP plugin.

How can I get in touch?

How can I contribute to Noptin?

There are a lot of ways to contribute to this newsletter plugin:-

Reviews

January 28, 2026
For a clients website we decided to choose Noptin, because we were looking for a newsletter tool _inside_ WordPress and we also expected to need automation, for example “send if a post is published”, =and= send based on vales in ACF. We use ACF to set all kinds of tags in the backend, and wanted to have Noptin use them (for example, someone interested in Topic A: receives an e-mail if a post is published with that ACF tag associated).This all works perfectly and time and again I had that WOW moment, when Noptin did what I was looking for in a reliable way and with full insight in the backend user interface.Along the way I had some questions and doubts about the configuration and experienced 5-STAR support. Even on things that I thought went beyond the scope of support, I was supported very professionally and patiently. I think there is a very motivated and professional team behind Noptin.We chose for Pro, as we understand that not everything can be free, especially I you would like to receive support. And it is definitely worth it, in my opinion Noptin has a very competitive pricing.For email deliverability we chose Brevo, which was very easy to connect to Noptin.We are very happy with Noptin. If you would like to know more about our experiences, feel free to contact me.
January 14, 2026
The functionality of this plugin is quite impressive. I used a number of other plugins, and this one is by far the best, even compared to the pricey email sending services. Despite of its amazingly wide range of features, Noptin is very light. No lagging or eternal loading. And when I messed up a bit (should have read the documentation properly!), I’ve got a highly professional help from the senior developer himself. Wow!
November 29, 2025 1 reply
This plugin is great. Its easy to collect subscribers via the signup form, sending emails/newsletters works without bouncebacks, seeing stats on opens/clicks is clear and easy to understand, and if you know html then writing emails is a breeze. One major downside is that there is no native CAPTCHA/anti-spam field for the sign up form which allows all kinds of spam subscribers to fill your subscriber list. Would rate 5/5 if a signup form field was added to enter your site’s Google reCAPTCHA key or hCAPTCHA key.
November 1, 2025 3 replies
This would be perfect but every time it encounters an invalid email address format, instead of skipping it and listing errors at the end of the send, it pauses and I need to manually resume. For a list of 12 000 this is such an ache in my sack! I’m going to manually zonk this in the code.
October 24, 2025
I use this plugin for couple of months. There is no as such bugs, no conflict with other plugins and runs smoothly in my site clickstory.in I am really satisfied with noptin. A small request if one template is available for free version, it would be much effective for me.
Read all 107 reviews

Contributors & Developers

“Newsletter & Automation Plugin – Noptin” is open source software. The following people have contributed to this plugin.

Contributors

“Newsletter & Automation Plugin – Noptin” has been translated into 1 locale. Thank you to the translators for their contributions.

Translate “Newsletter & Automation Plugin – Noptin” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

4.1.6

  • Fix: Error when editing a newsletter subscriber.

4.1.5

  • Fix: Noptin dashboard freezes on some timezones.

4.1.4

  • Fix: Batch fetch newsletter subscribers when send bulk emails

4.1.3

  • Fix: JS enqueued even when no newsletter forms are present on the page.

4.1.2

  • Introduce a newsletter sender that does not depend on WP CRON.

4.1.1

  • Delay triggering new post notification emails by 10 seconds to allow other processes to complete.

4.1.0

  • Add: Ability for merge tags to return option labels where applicable.

4.0.13

  • Add: Show filters for sender settings on the email list table

4.0.11

  • Change: Speed up the newsletter form editor.

4.0.10

  • Add: Ability to delete email logs.

4.0.9

  • Change: Newsletter subscribers now have to click confirmation button before unsubscribing.

4.0.8

  • Fix: Allow sending emails on a subscribers’ birth date, anniversary date or any other date-based custom field.

4.0.7

  • Add: WPForms and WooCommerce integration improvements.

4.0.6

  • Add: Order newsletter subscribers by their email engagement score.

4.0.5

  • Clicking on a newsletter subscription form in the editor now reveals the section related settings.

4.0.4

  • Fix: Bulk editing newsletter subscribers only updates 25 subscribers at a time.

4.0.3

  • Do not show resending option for newsletters that are not mass emails.

4.0.2

  • Allow resending a newsletter only to recipients who were not sent the newsletter before.
  • Filter newsletter campaigns by Status and Subtype.
  • Duplicate subscription forms in one click.

4.0.1

  • Fix: Update packages to ensure the sending limits setting is visible on all instances.

4.0.0

  • Fine-grained control over email sending limits.
  • Deleted legacy global JavaScript and asset files that are no longer in use.

3.8.7

  • Added the ability to view detailed campaign engagement stats. You can now see exactly who opened, clicked, unsubscribed, or purchased from your newsletters — all linked directly to the activity logs.

3.8.6

  • Add: Block/unblock certain newsletter subscribers.

3.8.5

  • Fix: Dropdown, Radio, and Checkbox custom fields not displaying options input.

3.8.4

  • Fix: WooCommerce newsletter subscription checkbox throwing errors on some setups.

3.8.3

  • Fix: Fatal error on Multilingual sites.

3.8.2

  • Fix: Compatibility with WooCommerce 9.8.

3.8.1

  • Add: Amazon SES bounce handler.

3.8.0

  • Add: Dashboard stats.

3.7.10

  • Fix: Default double opt-in email sending even when using a custom double opt-in email.

3.7.9

  • Fix: Compatibility with more email clients.
  • Add: Can now set new posts digest newsletters to send manually.

3.7.8

  • Fix: Bulk senders not showing when creating a new post notification email.

3.7.7

  • Fix: Newsletter sending doesn’t respect per-hour setting if object cache is in use.

3.7.6

  • Fix: Recurring email tasks not re-scheduling.

3.7.5

  • Change: Multi-lingual improvements.

3.7.4

  • Fix: Protected meta keys cause errors when saving newsletters.

3.7.3

  • Change: More automation rule actions now support dynamic values.

3.7.2

  • Change: Load external integrations before loading built-in integrations.

3.7.1

  • Fix: Classic newsletter subscription forms requiring GDPR acceptance even if not enabled.

3.7.0

  • Add: Make it possible to skip sending new post notifications on certain week days.

3.6.9

  • Change: Ensure mbstring is loaded before trying to inline CSS in emails.

3.6.8

  • Fix: Parse partial send from merge tags for bulk emails.

3.6.6

  • Add: Ability to hide whole sections in post notification newsletters when no posts are found.

3.6.5

  • Fix: Invalid email address error when signing up.

3.6.4

  • Change: Show extra confirmation when duplicating a newsletter campaign.

3.6.3

  • Add: Ability to create custom newsletter templates.

3.6.2

  • Fix: Subscriber imported automated emails not sending.

3.6.1

  • Fix: Submission redirect not working for newsletter forms created using the advanced form builder.

3.6.0

  • Fix: [noptin] shortcode only works if a form is specified.

3.5.8

  • Add: Ability to use merge tags as values for conditional logic rules.
  • Fix: GDPR consent not required for legacy newsletter subscription forms.
  • Fix: WPBakery shortcodes not processed in new post notification newsletters.

3.5.7

  • Change: Use ajax to register new subscribers whenever the REST API is not working.

3.5.5

  • Fix: Newsletter form CSS changes for improved theme compatibility.

3.5.4

  • Fix: GDPR checkbox shown twice.
  • Fix: Elementor popup forms not detected.

3.5.2

  • Remove jQuery dependancy.

3.5.0

  • Improvements to the newsletter form editor.

3.4.10

  • Add conditional logic for how many times a customer has purchased a given WooCommerce product.

3.4.9

  • Fix: Newsletter subscribers not added when WooCommerce HPOS is enabled.

3.4.7

  • Fix: [[post_content]] merge tag shows blank.

3.4.6

  • Fix: Unable to manually add newsletter subscribers.
  • Fix: Default confirmation email sent when an unsubscribed contact unsubscribes from your newsletter.
  • Add: WooCommerce Wholesale Pro compatibility.

3.4.5

  • Allow to limit the length of post excerpts shown in newsletters.

3.4.3

  • Add [past_noptin_newsletters] shortcode to display past newsletters.
  • Show error when a user tries to submit a private form.

3.4.2

  • Added a [[view_in_browser_url]] so to allow subscribers to open their newsletters in the browser.

3.4.0

  • Added a background tasks manager.

3.3.3

  • Clear integrations cache when updating the plugin.

3.3.2

  • Fix missing translations showing empty strings.

3.3.1

  • Allow filtering newsletter subscribers by a comma-separated list of email addresses.

3.3.0

  • Display a list of all merge tags in the newsletter editor.
  • Perfomance improvements.

3.2.2

  • Posts digest scheduling improvements.
  • Test on WordPress 6.5.

3.2.1

  • [[order.billing_email]] merge tag not evaluated when used as an email recipient.
  • Fix newsletter unsubscribe URL not working on some setups.
  • Do not filter posts by date when previewing a latest posts email.
  • Make it possible to change field labels and placeholders in the subscribe / unsubscribe shortcodes.

3.2.0

  • Re-upload broken png images.
  • Convert settings page to React.js.
  • Make it possible to track revenue generated per campaign.

3.1.3

  • Add help text when newsletter fails sending.
  • Add ability to trash and untrash email campaigns.

3.1.2

  • Fix: Automated WooCommerce emails not sending.
  • Fix: Newsletter emails contain wrongly wrapped words.

3.1.1

  • Fix: PHP notice when using custom email template.

3.1.0

  • Fix: Image block has no option to select the image.
  • Fix: Classic email editor has no button to add an image.

3.0.1

  • Add an automation rule trigger for imported subscribers.
  • Allow setting the sender details per newsletter email.

3.0.0

  • Allow HTML in newsletter subscription confirmation messages.
  • Add option to allow editors to manage Noptin.
  • New newsletter campaign editor.

2.0.5

  • Allow sending automation rule emails to unsubscribed contacts.
  • Improve newsletter subscribers import.
  • Add newsletter CRON health check to auto-send stuck newsletters.

2.0.4

  • Add back button to newsletter campaign editor screen.
  • Check current WooCommerce order status when triggering a delayed automation rule.

2.0.3

  • Fix error when previewing WooCommerce product purchased automated emails.

2.0.2

  • Fix newsletter campaign stats not working.
  • Test on WordPress 6.3.
  • Do not pass ID when creating a newsletter subscriber.

2.0.1

  • Fix newsletter subscriber meta not being saved.

2.0.0

  • Improved subscriber management screen.

1.12.2

  • Make it possible to hide predefined fields from the manage newsletter preferences form.

1.12.1

  • Fix: Cannot access protected method Noptin_WooCommerce_Product_Purchased_Trigger::maybe_trigger() error.

1.12.0

  • Use alternative method to send bulk newsletter emails.
  • Add an automation rule action to delete newsletter subscribers.
  • Make it possible to fully customize the double opt-in email or set up multiple emails.
  • Fix: Subscriber imports strips out leading zeros.

1.11.8

  • Speed improvements.

1.11.7

  • Polylang improvements for multilingual newsletters.

1.11.6

  • Fix multicheckbox newsletter form field type only sending a single value.
  • Ability to bulk send newsletter subscription confirmation emails.

1.11.4

  • Add ability to set custom newsletter subscription form field placeholders.
  • Add option to set custom CSS for newsletter emails.
  • Add automation rule action to create/update a GeoDirectory listing.

1.11.3

  • Add Elementor forms automation rule trigger.
  • Add Fluent form automation rule tirgger.
  • Fix: Some subscriber customer field types not working when used to filter newsletter recipients.

1.11.2

  • Fix: Post digests show raw CSS in certain WooCommerce templates.
  • Add ability to manually send post digests.

1.11.1

  • Fix: Concurrent newsletter campaigns from different sites not sent on a multisite network.
  • Allow setting custom dates for sending post digest newsletters.
  • Fix: Monthly digest newsletter always reschedule to the following month when edited.

1.11.0

  • Include percentages in Newsletter campaign stats.
  • Edit email based automation rules using the newsletter editor.

1.10.3

  • Add EDD newsletter automation rule triggers.
  • Add support for EDD newsletter template.
  • Add support for WS Form.

1.10.2

  • Fix popup newsletter subscription forms not working.

1.10.1

  • Ability to send an email to individual newsletter subscribers.

1.10.0

  • Paid Memberships Pro – Membership level changed automation trigger.
  • Paid Memberships Pro – Change membership level changed automation action.
  • Escape formulas in CSV exports.

1.9.5

  • Daily post digests now send content published in the previous day instead of the previous 24 hours.
  • Add [[order.coupon_code]] WooCommerce newsletter merge tag.

1.9.4

1.9.3

  • Fix: WooCommerce product purchase automation trigger reverts to intially selected values when saved.

1.9.2

  • Add subscribe to newsletter automation rule action.
  • Improve WooCommerce product purchased automation rule trigger.

1.9.1

  • Added more WooCommerce conditional logic filters.
  • Newsletter perfomance improvements.

1.9.0

  • GeoDirectory newsletter integration.
  • Add conditional logic to all automation rule triggers.

1.8.2

  • Fixed: A CRON conflict causing post digests to create multiple newsletter campaigns.

1.8.1

  • Fix unsaved custom newsletter fields disappearing

1.8.0

  • Add language custom field.
  • Add ability to send multi-lingual newsletters.
  • Add newsletter-subscriber based conditional logic to automation rule triggers.

1.7.8

  • Fix automation rules send empty email body.

1.7.7

  • Ensure PHP < 7.3 compatibility

1.7.6

  • Newsletter subscribers export file is empty.

1.7.5

  • Subscription checkbox breaks the registration form.
  • Add BuddyPress registration form compatibility.

1.7.4

  • Add ability to set newsletter subscription checkboxes as checked by default
  • Add ability to set a field as required
  • Add support for WooCommerce checkout block
  • Default to the classic editor for non-woocommerce sites

1.7.3

  • Update plugin name

1.7.2

  • Fix incorrect logo link in email newsletters

1.7.1

  • Double opt-in confirmation links displays empty box on some sites – FIXED

1.7.0

  • Ability to duplicate and preview automated email campaigns – ADDED
  • Ability to send a test email for any automated email campaign – ADDED
  • Filter newsletter recipients by custom fields.
  • View unsubscribes for each email newsletter and automated email.
  • Ability to order newsletter subscribers by custom field.
  • Subscriber delete button not working – FIXED.
  • Fix conflict with WPForms pro

1.6.6

  • Action page links not working – FIXED

1.6.5

  • Now uses normal WordPress new-post pages to for the newsletter form editor – FIXED
  • Now adds and verifies a key before redirecting newsletter links – CHANGED

1.6.4

  • All imported newsletter subscribers marked as unconfirmed – FIXED

1.6.3

  • Update newsletter form editor JS – CHANGED

1.6.2

  • Multi-lingual newsletter improvements – ADDED

1.6.1

  • Double newsletter subscription fields on new installs – FIXED

1.6.0

  • Add [noptin] newsletter form shortcode

1.5.6

  • Import newsletter subscribers page is blank – FIXED

1.5.5

  • Better management of newsletter subscriber fields – ADDED

1.5.2

  • Ability to add newsletter sign-up checkboxes on any WordPress HTML forms – ADDED
  • Ability to disable newsletter stats – ADDED

1.5.1

  • Ability to use merge tags in newsletter subscription success messages and pages – ADDED
  • noptin_hide now hides newsletter subscription forms for an hour – ADDED
  • Ability to use post meta fields as newsletter merge tags – ADDED
  • Ability to add dropdown select field to newsletter sign-up forms – ADDED

1.5.0

  • Ability to connect your site to Noptin.com for faster support and updates – ADDED
  • Ability to set multiple admin notification recipients – ADDED
  • Ability to view stats for sent new post notification newsletters – ADDED
  • Ability to automatically delete sent campaigns after X days – ADDED

1.4.6

  • WPML Noptin settings translations not loaded – FIXED
  • Confirmation URLs show 404 error when using Polylang – FIXED

1.4.5

  • Fix automatic “new post notifications” do not work if the new post is a duplicate of an earlier post.

1.4.4

  • Fix checkbox always shows no (Ville Viljanen).
  • Fix featured image not showing in new post notification newsletter.
  • Add a [[resubscribe_url]] tag usable in emails and unsubscribe message.
  • Add the [noptin-show-if-subscriber] and [noptin-show-if-non-subscriber] shortcodes.
  • Add the [noptin-subscriber-count] shortcode.

1.4.3

  • Fix undefined variable notice in new hook.

1.4.2

  • WooCommerce integration displays an error when the Woo Product Feed addon is displayed.

1.4.1

  • Allow your customers to subscribe to your newsletter when checking out via GetPaid.
  • Add a GetPaid new invoice automation rule.
  • Add a GetPaid lifetime value automation rule.
  • Add a GetPaid item purchased automation rule.
  • Fix Contact Form 7 submissions not added to the newsletter if the acceptance checkbox is not set.
  • The “.noptin-mark-as-existing-subscriber” CSS class can now be used to close sliding newsletter sign-up forms.
  • Ability to limit the maximum number of emails that can be sent per hour.

1.4.0

  • Add a conditional newsletter subscription checkbox to Contact Form 7.
  • Add a conditional newsletter subscription checkbox to Ninja Forms.
  • Add a conditional newsletter subscription checkbox to WPForms.

View full Changelog