The Website Intelligence Platform.

Visitor Analytics is an advanced yet accessible website intelligence platform, with a comprehensive suite of easy-to-use, privacy-compliant features.

With three categories of insights – website statistics, visitor behavior analytics, and visitor communication – all website owners, digital marketers, and demand specialists can see the complete picture of what is and isn’t working on their websites.

More than 2.5 million websites are already benefiting from easier access to core metrics, an enhanced understanding of visitor behavior, and a more connected visitor experience.

Collect and analyze website data about visitors’ behavior in real-time, through session recordings, conversion funnels, heatmaps, click paths, and traffic structure. Using our poll and survey features, you can effortlessly receive feedback from your online community.

With a free forever plan, WordPress native plugin, easy onboarding, and a one-click Google data importer, the platform couldn’t be easier to test drive.

✔️ Understand what is and isn’t working on your website(s)

✔️ Enjoy the “free forever” plan that makes it easy for you to test drive, with zero commitment and pay as you grow.

✔️ Analyze website traffic stats — visitors, conversions, session duration, page visits, referrals, click paths, devices, bounce rates, time of visits, competition analysis, and more.

✔️ Understand visitor behavior in real-time — session recordings, heatmaps, conversion funnels, and event tracking.

✔️ Receive visitor feedback effortlessly — targetable surveys and polls.

✔️ No cookies for tracking data. 100% GDPR & CCPA compliant tracking. No data passed on to third parties.

✔️ For website owners, digital marketers, and demand specialists — for websites that work smart.

✔️ Available in English, German, French, Italian, Portuguese, Spanish.


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  • This is the second screen shot1. Amazing Insights & Statistics
  • Real Videos of Visitor Sessions
  • Heatmaps: What Page Areas Gets the Most Interaction
  • Funnels: Check Your Conversion Processes.


Visitor Analytics is a Software As A Service (SAAS) that adds a tracking code to your website and enables you to check your stats via an iframe embedded within your WordPress dashboard. This way, you don’t have to leave your WordPress admin to check your stats!

To install Visitor Analytics follow the steps below:

  1. Go to your WordPress dashboard
  2. Select the Plugins menu
  3. Hit the Add new button
  4. Now, you can browse through the plugins or search directly for Visitor Analytics for WordPress and click Install Now.
  5. Fill in the Registration form.
  6. Confirm your email address.

Watch our video tutorial here:


Do I need a Visitor Analytics account to use this plugin?

Yes. You can sign up for a free Visitor Analytics account
which provides access to all our features including website traffic stats, visitor session recordings, heatmaps, funnels and much more.

Visitor Analytics has been installed, what now?

You can enable, disable and enable features from within the Visitor Analytics app/ plugin. Any changes will be reflected immediately on the site(s) where you have the Visitor Analytics snippet installed.
You can find more information on getting started with Visitor Analytics in our support center.

How can I find out more about Visitor Analytics?

Visit our website to learn more about Visitor Analytics and how you can use it to unlock your website’s true potential.

Is Visitor Analytics GDPR compliant?

We believe data privacy should be a principle beyond debate. Visitor Analytics does not sell data or pass it on to any third party. We not only comply with GDPR and CCPA ourselves, we also provide support to our customers, who want to adhere to privacy laws.
Here is What you need to know about GDPR in general, and what to add in your Privacy in order to make your visitors aware of how the data is being processed with Visitor Analytics.

How do I remove Visitor Analytics from my site?

You can uninstall/ disable this plugin at any time to remove Visitor Analytics from your site.

You can also check the Visitor Analytics FAQs regarding WordPress

You can find our WordPress FAQ here.


March 23, 2022
I am not an expert of plugins and software in general but some year ago I installed Visitor Analytics and since then I had no need to search for another one. The use of the plugin is quite intuitive and it answers most of my needs. Some features like the global map of my visitors with different gradients of colors are really appreciated.
February 1, 2022
Works as advertised. A fantastic alternative to Google Analytics.
June 4, 2021 1 reply
We reached our monthly limit 1000 visitors in a week... After that we were unable to use the plugin. All the features including counting visits and visitors are blocked! Plus the developers proudly state that my data will be reset to zero and lost forever if I don't upgrade. This is crazy, this is unacceptable. I'm out! Suggestion: You guys should let the basic features unlimited.
October 16, 2020
These people claim that they are conforming to "privacy laws" - yet they're sending unsolicited emails "to our contacts" without even mentioning how they obtained my email address. 🙁 What's more, the sender name is "WordPress Analytics" - this probably violates the WordPress Foundation trademark. Not exactly the way to go in establishing trust. I wouldn't dare to expose my website data to this plugin.
Read all 15 reviews

Contributors & Developers

“VisitorAnalyticsIO” is open source software. The following people have contributed to this plugin.


“VisitorAnalyticsIO” has been translated into 2 locales. Thank you to the translators for their contributions.

Translate “VisitorAnalyticsIO” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.



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